Most people said that a motivating factor in their involvement in the project was to communicate that food insecurity can affect people from any background.
According to the Foodbank Hunger Report (2023), “In the past year, 3.7 million Australian households (36%) experienced moderate to severe food insecurity”. Research found that almost half (48%) of food insecure Australians are employed in some way, whether it be full-time, part-time, or casually, and food insecurity is affecting city and country alike. Single parent households, people subject to housing insecurity and women over the age of 50 are sections of the community increasingly affected by food insecurity.